Alfons Åberg's world becomes interactive
Bok-Makaren , which manages the rights to the beloved children's book character Alfons Åberg, is now entering into a collaboration with Readioo, a Swedish edtech company that develops interactive and screen-free learning experiences for children. The collaboration involves the launch of two brand new interactive products: a memo game for learning the time and a synonym game that trains language and vocabulary – both starring Alfons Åberg .
With the Readioo reading pen, children can activate sounds directly from the game tiles, making the games both educational and engaging. Children can explore, practice and discover at their own pace, while audio feedback and encouraging feedback create a motivating and enjoyable learning experience.
"We are incredibly excited to collaborate with Bok-Makaren. Alfons Åberg is a well-known and beloved figure who has followed generations of children. Creating interactive games with Alfons gives us the opportunity to combine pedagogy, play and technology in a way that truly inspires children to learn." says Linda Wennerström, co-founder and COO at Readioo.
The collaboration reflects Bok-Makaren's ambition to let Alfons Åberg develop in new formats that support children's learning and curiosity while maintaining the feeling and warmth of the classic stories.
"It feels exciting to see Alfons Åberg come to life in a whole new, interactive way! Alfons has always been a beloved figure who creates security and recognition in children. It feels fantastic that children can now explore important educational themes together with him in a format where curiosity and the joy of discovery are at the center," says Jennifer Petri, CPO and Digital Manager at Bok-Makaren.
The interactive Alfons Åberg games will be launched in the spring of 2026. Sales will take place on Readioo's webshop and through selected retailers.
Read more about the products and register your interest:
About the Book Maker
Bok-Makaren manages all rights to Alfons Åberg, one of Sweden's most beloved children's book characters created by Gunilla Bergström. Bok-Makaren works to bring Alfons' stories and values to new generations through theater, film, exhibitions, digital formats and products.
About Readioo
Readioo is an edtech startup that combines pedagogy and technology to stimulate children's language development. With our smart reading pen, physical books and educational products come to life. By dabbing the reading pen against the products, children hear stories, sound effects and music. Everything happens without a screen, on the child's terms, and with a focus on interactivity and enjoyable learning.
For further information, please contact:
Linda Wennerstrom
COO, Readioo
Email: linda.wennerstrom@readioo.com
Phone: 076-321 48 76
Jennifer Petri
CPO and Digital Manager, Bok-Makaren
Email: jennifer@bokmakaren.se
Phone: 076-320 32 58
