Educational Alfie Atkins products launched through new collaboration
Bok-Makaren, which manages the rights to the beloved children's book character Alfons Åberg, is now initiating a collaboration with Readioo, a Swedish edtech company that develops interactive and screen-free learning experiences for children. The collaboration involves the launch of two brand new interactive products: a memory game for learning the clock and a synonym game that trains language and vocabulary – both starring Alfons Åberg.
With Readioo's smart pen, children can activate sounds directly from the game pieces, making the games both educational and engaging. Children can explore, practice, and discover at their own pace, while sound feedback and encouraging responses create a motivating and joyful learning experience.
"We are incredibly happy to collaborate with Bok-Makaren. Alfons Åberg is a well-known and beloved character who has accompanied generations of children. Creating interactive games with Alfons allows us to combine pedagogy, play, and technology in a way that truly inspires children to learn," says Linda Wennerström, co-founder and COO at Readioo.
The collaboration reflects Bok-Makaren's ambition to allow Alfons Åberg's universe to evolve in new formats that support children's learning and curiosity, while maintaining the feel of the classic stories.
"Seeing Alfons Åberg's universe develop with new interactive possibilities is incredibly exciting. It feels fantastic that children get to explore important pedagogical themes together with Alfons in a new format where curiosity and the joy of discovery are central – just like in the books, which are the core of everything we do." says Jennifer Petri, CPO and Digital Manager at Bok-Makaren.
The interactive Alfons Åberg games will be launched in spring 2026. Sales will take place on Readioo's webshop and through selected retailers.
Learn more about the products and register your interest:
About Bok-Makaren
Bok-Makaren manages all rights to Alfons Åberg, one of Sweden's most beloved children's book characters created by Gunilla Bergström. Bok-Makaren works to pass on Alfons' stories and values to new generations through books, theater, film, exhibitions, digital formats, and products.
About Readioo
Readioo is an edtech startup that combines pedagogy and technology to stimulate children's language development. With our smart reading pen, physical books and educational products come alive. By tapping the reading pen against the products, children hear stories, sound effects, and music. Everything happens without a screen, on the child's terms, and with a focus on interactivity and joyful learning.
For further information, please contact:
Linda Wennerström
COO, Readioo
Email: linda.wennerstrom@readioo.com
Phone: +46 76-321 48 76
Jennifer Petri
CPO and Digital Manager, Bok-Makaren
Email: jennifer@bokmakaren.se
Phone: +46 76-320 32 58
