The children's books about Humlan Djojj are given new life in an interactive format
Tukan förlag, which publishes the books about the popular character Humlan Djojj, is now initiating a collaboration with Readioo – a Swedish edtech company that develops interactive and screen-free learning experiences for children. Together, we are launching a series of interactive book experiences based on the beloved stories about Humlan Djojj, created by author and playwright Staffan Götestam.
The interactive books give the atmospheric and musical Humlan Djojj stories a whole new dimension. With Readioo's reading pen, the books come to life: children can listen to narrated voices and sound effects directly from the book pages, making the reading experience both engaging and playful. Humlan Djojj's world can thus be explored in a completely new way – with children's curiosity and joy of discovery at its core.
"Humlan Djojj has achieved impressive success in just a few years and has become very popular and beloved in both homes and preschools. It feels great to welcome Humlan Djojj to the Readioo family," says Linda Wennerström, co-founder and COO at Readioo.
"The collaboration with Readioo is perfectly in line with how we want to develop Humlan Djojj's world in book form. The interactive dimension gives children a new and engaging entry into the stories. We look forward with great pleasure to reaching both new and existing readers with this format," says Johan Dagman, COO at Tukan Förlag.
The interactive Humlan Djojj books will be launched in 2026 and will be sold via Readioo's webshop and at selected retailers. You can already register your interest via Readioo's website.
About Tukan förlag and Humlan Djojj
Tukan Förlag is one of Sweden's largest publishers and publishes stories that inspire, engage, and awaken a love of reading in adults and children. Humlan Djojj was created by Staffan Götestam – an actor, director, and playwright. With over 300 million listens on Spotify, children across Sweden love Djojj's lullabies and stories.
About Readioo
Readioo is an edtech startup that combines pedagogy and technology to stimulate children's language development. With our smart reading pen, physical books and educational products come to life. By tapping the reading pen on the products, children hear stories, sound effects, and music. Everything happens without a screen, on the child's terms, and with a focus on interactivity and joyful learning.
For further information, please contact:
Linda Wennerström
COO, Readioo
Email: linda.wennerstrom@readioo.com
Phone: +46 76-321 48 76
Johan Dagman
Chief Operating Officer, Tukan Förlag
Email: johan@tukan.se
Phone: +46 70-833 85 14
