Little Ghost Laban's world becomes interactive
CoStudios, through Rights & Brands, which represents Lilla Spöket Laban for licensing rights, is now entering into a collaboration with Readioo – a Swedish edtech company that develops interactive and screen-free learning experiences for children. Together, we are launching an interactive product: a number puzzle that helps children learn to count to ten while exploring the playful world of Lilla Spöket Laban.
The number puzzle trains counting and logic, and with the Readioo reading pen, sounds are activated directly from the puzzle pieces. Children can listen to numbers and quantities, as well as short stories about Laban and his friends. In this way, Laban's world is brought to life in a new, screen-free and interactive way, making learning both fun and engaging.
"We are incredibly excited to collaborate with Little Ghost Laban. Laban is a beloved Swedish cultural classic that has recently been given new life in both book and film format. It feels fantastic to be able to create a product that is both educational and fun together with a character that is so relevant today," says Linda Wennerström, co-founder and COO at Readioo.
"This initiative is completely in line with how we want to develop and elevate Little Ghost Laban as a character. We are very happy about the collaboration with Readioo and hope that together we can create many fun and educational moments in both homes and preschools," says Pia Lindén, Senior Brand; Sales Manager at Rights & Brands.
The interactive puzzle will be launched in spring 2026 and will be sold via Readioo's webshop and at selected retailers. You can already register your interest via Readioo's website.
About CoStudios and Rights & Brands
Little Ghost Laban is one of Sweden's most beloved children's book characters created by Inger and Lasse Sandberg. The rights are currently managed by CoStudios, which also produces films and content based on Laban. Together with Rights & Brands, Laban's stories are spread through books, films, products and experiences, to new generations in Sweden and globally.
About Readioo
Readioo is an edtech startup that combines pedagogy and technology to stimulate children's language development. With our smart reading pen, physical books and educational products come to life. By dabbing the reading pen against the products, children hear stories, sound effects and music. Everything happens without a screen, on the child's terms, and with a focus on interactivity and enjoyable learning.
For further information, please contact:
Linda Wennerstrom
COO, Readioo
Email: linda.wennerstrom@readioo.com
Phone: 076-321 48 76
Pia Linden
Senior Brand & Sales Manager, Rights & Brands
Email: pia.linden@rightsandbrands.com
Phone: 070-208 23 11
