Pettson & Findus' world becomes interactive
Readioo is now starting a collaboration with Sven Nordqvist's beloved characters Pettson & Findus. Readioo is a Swedish edtech company that develops interactive and screen-free learning experiences for children. Together, they are launching a brand new interactive puzzle, where Sven Nordqvist's classic Pettson & Findus motifs are filled with sound via Readioo's reading pen.
The collaboration is done through the brand agency Rights & Brands, which represents Pettson & Findus for licensing rights.
The puzzle is put together as usual, but once all the pieces are in place, children can explore the sounds in the pictures. The interactive dimension breathes new life into traditional puzzle-making and makes discovering the world of Pettson & Findus fun and exciting.
"Sven Nordqvist's fantastic detail in the images makes it a perfect product for interactive exploration. It feels great fun to create a product together with a character who is a big favorite among so many," says Linda Wennerström, co-founder and COO at Readioo.
"We are very happy that Petsson & Findus is getting new life in an interactive, modern format. This is a fantastic example of how to carry forward the humor and playfulness of the classic stories in a new and innovative way," says Pia Lindén, Senior Brand & Sales Manager at Rights & Brands.
The interactive puzzle will be launched in spring 2026 and will be sold via Readioo's webshop and at selected retailers. You can already register your interest via Readioo's website .
About Sven Nordqvist and Rights & Brands
Sven Nordqvist, born in 1946 in the beautiful city of Helsingborg, is a prominent Swedish children's book author and illustrator who has captured many hearts with his beloved books about Pettson & Findus. Together with Rights & Brands, the Pettson & Findus stories are spread further through books, film, theater and products, reaching new generations both in Sweden and internationally.
About Readioo
Readioo is an edtech startup that combines pedagogy and technology to stimulate children's language development. With our smart reading pen, physical books and educational products come to life. By dabbing the reading pen against the products, children hear stories, sound effects and music. Everything happens without a screen, on the child's terms, and with a focus on interactivity and enjoyable learning.
For further information, please contact:
Linda Wennerstrom
COO, Readioo
Email: linda.wennerstrom@readioo.com
Phone: 076-321 48 76
Pia Linden
Senior Brand & Sales Manager, Rights & Brands
Email: pia.linden@rightsandbrands.com
Phone: 070-208 23 11
