Solve puzzles, dab, and listen – Pettson & Findus in a new, interactive format!
Readioo is now initiating a collaboration with Sven Nordqvist's beloved characters Pettson & Findus. Readioo is a Swedish edtech company that develops interactive and screen-free learning experiences for children. Together, they are launching a brand new interactive puzzle, where Sven Nordqvist's classic Pettson & Findus motifs are brought to life with sound via Readioo's reading pen.
The collaboration is being done through the brand agency Rights & Brands, which represents Pettson & Findus for licensing rights.
The puzzle is put together as usual, but once all the pieces are in place, children can explore the sounds within the image. This interactive dimension brings new life to traditional puzzling and makes discovering the world of Pettson & Findus fun and exciting.
"Sven Nordqvist's fantastic attention to detail in the illustrations makes it a perfect product for interactive exploration. It's very exciting to create a product together with a character that is a big favorite among so many," says Linda Wennerström, co-founder and COO at Readioo.
"We are very happy that Pettson & Findus are getting new life in an interactive, modern format. This is a fantastic example of how to carry on the humor and playfulness of the classic stories in a new and innovative way." says Pia Lindén, Senior Brand & Sales Manager at Rights & Brands.
The interactive puzzle will be launched in spring 2026 and will be sold via Readioo's webshop and selected retailers. You can already register your interest via Readioo's website.
About Sven Nordqvist and Rights & Brands
Sven Nordqvist, born in 1946 in the beautiful city of Helsingborg, is a prominent Swedish children's book author and illustrator who has captured many hearts with his beloved books about Pettson & Findus. Together with Rights & Brands, the stories of Pettson & Findus are spread through books, film, theater, and products, reaching new generations both in Sweden and internationally.
About Readioo
Readioo is an edtech startup that combines pedagogy and technology to stimulate children's language development. With our smart reading pen, physical books and educational products come alive. By tapping the reading pen on the products, children hear stories, sound effects, and music. Everything happens without a screen, on the child's terms, and with a focus on interactivity and joyful learning.
For further information, please contact:
Linda Wennerström
COO, Readioo
E-mail: linda.wennerstrom@readioo.com
Telephone: +46 76-321 48 76
Pia Lindén
Senior Brand & Sales Manager, Rights & Brands
E-mail: pia.linden@rightsandbrands.com
Telephone: +46 70-208 23 11
