Pippi Longstocking's classic story becomes an interactive puzzle adventure
Astrid Lindgren Aktiebolag is initiating a new collaboration with Readioo, the Swedish edtech company behind screen-free and interactive learning experiences for children. The result will be a brand new Pippi Longstocking product: a playful puzzle train where children can meet Pippi in a new way, with the story at its heart.
Here, children don't just put together pictures; they build a story. Each puzzle piece is a part of the story, and together they form a fun introduction to Pippi's world. When children tap the pieces with Readioo's reading pen, they hear Astrid Lindgren's original voice guiding them into Pippi's adventures.
"We are incredibly proud to be working with Astrid Lindgren Aktiebolag. The fact that Astrid Lindgren's own voice can soon be heard through our reading pen feels almost surreal. For us, this is a way to make the beloved stories even more vibrant and accessible to children." says Linda Wennerström, co-founder and COO at Readioo.
The collaboration is part of Astrid Lindgren Aktiebolag's ambition to allow Astrid Lindgren's stories to live on and develop in new formats, while preserving their classic values.
"I like that Readioo succeeds in creating a bridge between the tactile and the narrated – where children can use both their hands, imagination, and listening. This collaboration allows Pippi to be discovered in a new, curious, and playful format." says Ludvig Kullander, Business Developer at Astrid Lindgren Aktiebolag.
The interactive Pippi Longstocking product will launch in spring 2026 and will be sold via Readioo's webshop and selected retailers. You can already register your interest for the product here.
About Astrid Lindgren Aktiebolag
Astrid Lindgren Aktiebolag (The Astrid Lindgren Company AB) manages all rights to Astrid Lindgren's works and is owned by Astrid Lindgren's children and grandchildren. Based in Stockholm, but with operations spanning the globe, the company's mission is both to disseminate and protect Astrid Lindgren's authorship. www.astridlindgren.com
About Readioo
Readioo is a Swedish edtech startup that develops interactive, screen-free products for children's learning and language development. With Readioo's reading pen, children can activate sounds, stories, and music by tapping on physical products. Everything happens on the child's terms – with a focus on play, curiosity, and joyful learning.
For more information, please contact:
Linda Wennerström
COO, Readioo
Email: linda.wennerstrom@readioo.com
Phone: 076-321 48 76
Ludvig Kullander
Business Developer, Astrid Lindgren Aktiebolag
Email: ludvig.kullander@astridlindgren.se
Phone: 072-145 23 47
