Instagram success Familjelivats relatable story becomes interactive book
Readioo, a Swedish edtech company developing interactive and screen-free learning experiences for children, is now partnering with Instagram profiles and newly-published authors Emil and Amanda Norberg. Their glimpses of everyday life with sons Beppe and Molle have made hundreds of thousands of followers laugh and relate. After recently releasing a popular book and a corresponding song on Spotify, they are now taking the next step. Together with Readioo, an interactive book is being launched where children can explore the siblings' playful world.
With Readioo's smart reading pen, the book comes to life. When children tap on the pages, sentences, sound effects, and music are played – a fun way for children to experience the story.
"It feels incredibly exciting to collaborate with such a popular newcomer as Familjelivat. Emil and Amanda are incredibly skilled at creating content that engages both children and adults, and to now let the boys take their place in our interactive format feels very thrilling,” says Linda Wennerström, co-founder and COO at Readioo.
"We have been using Readioo at home since they launched, and our children love to 'tap away' and bring stories to life. Since we often joke, make sound effects, and sing when we read, it feels both fun and natural to create an interactive book ourselves,” says Emil Norberg, illustrator and author of Beppe & Molle.
Amanda Norberg, author, continues:
"We really want the children's world to live on beyond the digital flow and encourage reading books instead of using screens. Doing that through Readioo's interactive book format feels absolutely right for us."
The interactive book with Beppe & Molle will be launched in April 2026 and will be sold through Readioo's webshop and selected retailers. You can now register your interest on Readioo's website.
About Beppe & Molle and Familjelivat
Emil and Amanda Norberg are behind the popular family account @familjelivat on Instagram and TikTok, where they portray early childhood with humor, warmth, and relatability. Their children, Beppe and Molle, have become audience favorites with their loving relationship and charming expressions.
About Readioo
Readioo is an edtech startup that combines pedagogy and technology to stimulate children's language development. With our smart reading pen, physical books and educational products come alive. By tapping the reading pen on the products, children hear stories, sound effects, and music. Everything happens without a screen, on the child's terms, and with a focus on interactivity and joyful learning.
For further information, please contact:
Linda Wennerström
COO, Readioo
E-mail: linda.wennerstrom@readioo.com
Phone: 076-321 48 76
Amanda Norberg
Author and creator, Familjelivat and Beppe & Molle
Email: hello.amagine@gmail.com
Phone: 076-669 64 06
